I saw this at Wegmans today - we just got a Wegmans right around the corner and I haven't been to Whole Foods in MONTHS. It has everything, except 365 brand duplex cookies, which I LOVE. So I found this peanut butter and I kid you not - I could eat the whole thing w/ a spoon. It is really really good. The one thing I don't like about it is that you can actually taste the sugar crystals - like sand in there. But it is ridiculously good. If you are trying to be good, do not buy it!! I don't know how PB & Co keeps the calories the same for most of their products - especially with the added sugar! What is your favorite PB & Co flavor?